![]() ![]() It includes other growing businesses that aren’t its namesake site, such as virtual reality hardware branch Oculus and Horizon Worlds, virtual reality software that’s still in beta testing mode.Ī corporate rebranding strategy sometimes works - such as Andersen Consulting, which changed its name to Accenture - but sometimes fails - for example, when Tribune Co. The name of the Facebook app itself won’t change, but CEO Mark Zuckerberg says the broader company will focus on the “metaverse,” a virtual computer-generated space where people can interact.
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